Kia Motors Europe Appoints New President

Kia has announced the appointment of Mr Byung-Tae (Brandon) Yea to the position of President of Kia Motors Europe with immediate effect. Mr Yea (53) brings diverse executive experience to Kia’s European operations having worked in the automotive industry for almost 30 years. Mr Yea spent his early years at Hyundai Motors Corporation and later Hyundai Motors America. He then joined Kia Motors Corporation in 1999 and has subsequently held a number of senior executive positions. In October 2010, Mr Yea was appointed President of Kia in the Middle East and Africa region, based in Dubai, and has overseen significant growth in these markets over the past year.