Goodyear’s Debica to Invest in New Production Technologies

T.C. Debica S.A., the Poland-based tyre manufacturer owned by Goodyear, plans to invest US$ 70.4 million (approx. €49 million) between 2011 and 2013 in new production technologies to meet the EU’s latest tyre labelling regulation (No 1222/2009), which will take effect in the autumn of 2012. The investment plan also calls for upgrading current machinery with newer equipment that can help improve efficiencies and boost productivity in order to maintain competitiveness against other local and foreign tyre makers.

The regulation No. 1222/2009 of the European Parliamen aims to provide end-users of vehicles with clear and relevant information about the quality of the tyre, and to guide them towards choosing a product which is more fuel efficient, has better wet braking and is less noisy.

Tire Company Dębica S.A. is the leading Polish maker of passenger and commercial tires. It also holds the leading position in the market of all-steel radial truck tires, off-road tires, for agricultural machinery and other products from the tyre industry.